Reebok and UFC, the death of indie brands?
Does the new contract with Reebok mean the UFC is selling out? The league was built by the grass roots effort of mma enthusiats, many of whom have created their own brands and profitted accordingly. But those brands and the efforts to build them also contributed greatly to the league. This move clearly puts an end to even a cornerman wearing an indie t-shirt or hat and all those enthusiastic entrepreneurs who couldn't wait for the night their fighter would debut their gear. Like every other sport, there is a time when corporate greed will make the rules.